Sports Marketing / NIL

Clients
Services

IHEART MEDIA

In 2021, ISA Sports Marketing was hired on by iHeart Media to provide talent sourcing for various projects spanning across the company platform. Helping streamline the talent procurement process has helped alleviate the arduous task of vetting, negotiating and closing talent contracts. This has benefited our clients at iHeart so they can allocate energy and resources to other key elements of the event or media campaign rollout.

BARSTOOL SPORTSBOOK/PENN NATIONAL GAMING INC.

Through our iHeart Media client, ISA Sports Marketing was asked to complete a talent procurement for Penn National Gaming Inc. as they were set to promote their “mychoice” Loyalty Rewards program. Our task was to secure contracts with retired NFL talent to conduct radio spot reads, social media posts and in some cases appearances at various Barstool Sportsbook/Penn National Casinos. It was very exciting to bridge the gap for the retired NFL community offering lucrative opportunities to expand their brand while promoting one of the largest gaming companies in the world. This particular campaign was launched during the 2021 NFL season and is looking to expand this method of using retired NFL influencers to promote  Barstool Sportsbooks moving forward.

The Hanover Insurance Group

The Hanover Insurance Group (THG: NYSE) retained ISA Sports Marketing in 2013 to turnkey event coordinate a product launch showcase tour promoting a highly anticipated personal line called The Platinum Experience. ISA secured venues, catering, audio visual and talent for the 25 city tour. Over 4,000 independent local agents attended the various events. Guests were treated to a engaging presentation of The Platinum Experience
and superb cuisine while mingling with prominent sports celebrities.

Every guest received an opportunity to meet the guest speaker, take a
photo, and walk away with a personalized autographed glossy photo
encased in a Platinum Experience frame.

Showcase cities included places as diverse as:

  • Little Rock, AR
  • Hartford, CT
  • Atlanta, GA
  • Indianapolis, IN
  • Baton Rouge, LA
  • Bangor, ME
  • Portland, ME
  • Detroit, MI
  • Grand Rapids, MI
  • Traverse City, MI
  • Manchester, NH
  • Buffalo, NY
  • Syracuse, NY
  • Tarrytown, NY
  • Westbury, NY
  • Somerset, NJ
  • Columbus, OH
  • Tulsa, OK
  • Nashville, TN
  • Richmond, VA
  • Milwaukee, WI

Proudly, ISA executed the entire tour at 10% below the submitted budget.

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